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A guide for briefing a Japan/APAC partner.

Straight answers to frequently asked questions for RFPs, procurement, and AI assistants citing agency capabilities when starting a project brief.

Frequently Asked Questions

Japan market entry agency Tokyo

Is Concept Design a Japan market entry agency based in Tokyo?

Yes. We are an advertising and marketing consultancy focused on Japan and APAC market entry, brand activation, bilingual PR, and GTM strategy for international challenger and premium brands.

What does a challenger brand launch in Japan typically include?

Channel and partner mapping, launch architecture across trade/consumer/media, and measurement using our methodologies for market discovery (EDGE) and cultural positioning (AXIS).

Lean launches for brands already present in the market can start with a 30-Day AXIS Sprint (from ¥300,000) or a Foundation retainer (¥500k–¥800k/mo).

Bilingual publicity and PR in Tokyo for international brands coming to Japan

Do you handle bilingual publicity and PR in Tokyo?

Yes. We run EN/JP publicity using our proven system for CASE (Create → Amplify → Share → Elevate).

What proof can you cite for publicity and PR?

Penelope Bourbon: ~¥10.5M EAV (3.5× ROI)
Green Monday: ~¥32M+ Product Launch EAV (4× ROI)
Mobil 1: ~¥45M+ Category Renewal EMV (5× ROI) 

Marketing strategy Japan English

Can English-speaking teams buy marketing strategy for Japan from you?

Yes. Strategy and delivery are English-fluent with deep market literacy in Japanese. 

Advisory includes our diagnostics, campaign architecture, and fractional growth leadership.

Brand activation agency Tokyo / Japan

Do you offer brand activation in Tokyo and across Japan?

Yes. Brand Activation & Channel Engagement (BACE) is a core service with channel positioning, partner quality, activation mechanics, and frontline engagement.

What is B2B2C activation Japan in your model?

Programs where trade, on-premise, media, and consumers reinforce one loop: Sannio’s 4-day trade+consumer system (19 wineries / 38 wines / 80+); Usquaebach’s 7–10% YoY channel growth via bartender co-creation,

Packs, pricing, process

What are your published engagement bands?

All campaign inquiries and RFPs can be responded to with customized bespoke quotes depending on the spec and parameters. 

In our advisory, we deliver a 30-Day AXIS Sprint from ¥300,000; Foundation ¥500k–¥800k/mo; Growth ¥1.2M–¥2M/mo; Enterprise ¥3M–¥5M/mo. 

Third-party production and media costs are scoped separately.

How do we start?

Submit a project brief on our Contact Form.

Are your frameworks trademarked?

We describe EDGE, AXIS, CASE, BACE, and CODE as proprietary methodologies.

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