Strategic Marketing
Activation, branding, influencer campaigns, and PR from Tokyo across Japan / APAC
What We Do
Japan Market Launch
Positioning, channel planning, campaign architecture, and the initial roadmap to set the tone.
Brand Activation & Channel Engagement (BACE)
Channel-specific stories, partner quality, frontline engagement, and activation mechanics.
Media, Publicity & Public Relations (CASE)
Create → Amplify → Share → Elevate for bilingual earned media and reputation systems.
Strategic Advisory
Growth modeling, process and workflow mapping, and consultative 30-Day AXIS Sprints.
Portfolio Highlights
A strategic planning approach aligning global requirements with cultural and market entry realities for optimized outreach and awareness by ambitious challenger brands.
Product Launch EAV
(4× ROI)
(4× ROI)
Channel Activation
(B2B2C)
Category Renewal EMV
(5× ROI)
Agency of Record
Social, influencer, media and channel activation for Penelope Bourbon
(B2B / B2C)
Communications Planning
Publicity and recruitment of media & influencers to promote the range of gourmet products from the 4 Nations of the UK 🇬🇧
Strategic Activation
Direction of grassroots campaign for the official brand launch of Tequila Rose 🍓
Inside the Penelope Bourbon Launch
Four field notes from our work for Penelope Bourbon, from first positioning through press and channel.
Positioning a Challenger Brand
The message framework behind a challenger launch, built to earn attention first and then move media, partners and buyers to act.
Cultural Nuance and Emotional Connection
Why craft and heritage stories land in Japan, and how we paired nostalgia with novelty to give bourbon a place beside local whisky.
Structuring Demand Generation
Turning awareness into trade and consumer demand, with activations tuned to the different moods of Tokyo and Kansai.
Aligning Publicity and Channel Marketing
How media, trade partners and influencers were mapped as one network, so press coverage opened doors in the channel.
Get In Touch
Scaling or Entering Japan?
We are built for B2B2C
A focus on media, trade, on-premise, and consumer loops that reinforce each other.
We handle auto, tourism, lifestyle, spirits, F&B, and selective tech/DX narratives. Plus founders who need a lean, culturally fluent launch partner.