Green Monday
Challenge
Deliver a publicity program to establish the new product line-up and channel strategy covering retail and consumer for official market launch.
Public Relations
Concept Design planned a virtual media launch raising the profile of the founder and key market partners across both online and offline publications (consumer lifestyle and industry trade).
Media Outreach
Successful press engagement including 1-to-1 Interviews ensured total media coverage was substantial achieving more than 2x the initially forecast KPI.
Communications Planning
Press Engagement
Recruitment and press release distribution highlighting the new product launch, retail channel expansions and on-premise dining tie-ups as the company further developed its operations in Japan.