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Green Monday

Challenge
Deliver a publicity program to establish the new product line-up and channel strategy covering retail and consumer for official market launch. 

Public Relations

Concept Design planned a virtual media launch raising the profile of the founder and key market partners across both online and offline publications (consumer lifestyle and industry trade).

Media Outreach

Successful press engagement including 1-to-1 Interviews ensured total media coverage was substantial achieving more than 2x the initially forecast KPI.

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