Green Monday
Challenge
Deliver a publicity program to establish the new product line-up and channel strategy covering retail and consumer for official market launch.
Public Relations
Concept Design planned a virtual media launch raising the profile of the founder and key market partners across both online and offline publications (consumer lifestyle and industry trade).
Media Outreach
Successful press engagement including 1-to-1 Interviews ensured total media coverage was substantial achieving more than 2x the initially forecast KPI.
