Green Monday

Deliver a publicity program to establish the new product line-up and channel strategy covering retail and consumer for official market launch. 

Public Relations

Concept Design planned a virtual media launch raising the profile of the founder and key market partners across both online and offline publications (consumer lifestyle and industry trade).

Media Outreach

Successful press engagement including 1-to-1 Interviews ensured total media coverage was substantial achieving more than 2x the initially forecast KPI.

Communications Planning

Press Engagement

Recruitment and press release distribution highlighting the new product launch, retail channel expansions and on-premise dining tie-ups as the company  further developed its operations in Japan.