Campaign Development
Challenge
Structuring a fast-paced market launch to revitalize branding and sales channels with a focus on developing and leveraging grassroots activation for on-/off-premise partnerships.
Relationship development with key partners in retail segments and on-premise categories ranging from restaurants, gallery & event spaces, bars and membership lounges.
Brand Activation
Communications planning incorporating publicity and branding for localized marketing strategy.
Channel Engagement
Sales planning and implementation of outreach strategy connecting importer, distributors and on-/off-trade.
Activation Events
Alignment of partnership and sponsorship opportunities to increase brand exposure in segments of culture, music, entertainment and lifestyle.
Strategic Planning
Analysis of sales and marketing strategy to maximize new contracts and structure from import, distribution and sales channels.
Market Positioning
Adapting an updated brand differentiation matching the local market and moving from niche concentration to wider purchase opportunities on-/off-trade.
Syncing with emerging sub-culture & industry trends and movements at the right time 🎯
Lava Lounge 🔥❤️🔥🔥
MidTown BBQ
Creation of business development template aligning sales channels to connect importer, distributor and on-premise.
Secured premium locations in Tokyo, and additional reach to Mie, Nagoya and Yokohama.
