/ Special Assignment /  

Penelope Bourbon

Challenge
Create foundational activities supporting official brand launch focused on Consumer, Channel / Trade and Digital Activation. 
As momentum increases to build respective market and channel outreach nationwide, each regional area will require a unique approach to be developed for both B2C & B2B.

Consumer Activation

Affinity marketing matching audiences seeking premium experiences.

Channel Engagement

Shaping of the brand narrative through direct connections with media and trade.

Digital Activation

Social and cultural influencer recruitment connecting directly with key drivers

Media and Trade Engagement 

Recruitment of KEY Press & Partners 
A series of 1-to-1 interviews, tasting sessions and open events in Tokyo (Kanto) and Osaka (Kansai) were well received and attended by participants numbering 200+.

Regional Channel Outreach

Reach and Awareness ENGAGEMENT
Sessions planned to support the Media Engagement in Tokyo (Kanto) with more specific regional targeting of Trade, Culture & Lifestyle Influencers from across greater Kansai (Osaka, Kyoto, Kobe).

Bar Bota / Four Seasons Osaka

Approach
Integration of the unique atmosphere of the venue's hidden speakeasy lounge, paired with the exceptional presentation skills of the bartenders with their take on original cocktails, led by Andrei Marcu. 

Social / Digital / Influencer Activation

Content Studio Production

Adaptation & Original Creation 
Cultural production leveraging fashion, lifestyle, music and entertainment touchpoints for target press publications, along with consumer and trade audiences.  

Press Relations

Media Coverage

Securing social media posts and traditional media placements sustaining promotional impact of campaign and brand launch activities. 

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