Sannio Wines
Challenge
Planning and delivery of a wine tasting series featuring the product line-up and strengths of the Sannio Region.
Showcase a line-up of wines from the regions of Abruzzo & Campania in southern Italy, famous for several notable grape varieties including Falanghina Greco, Coda de Vople, Piedirosso & Aglianico.
4 Days / 19 Wineries / 38 Wines / 80+ Participants
Brand Awareness
Concept Design produced a multifaceted program targeting the wine industry, including importers, hotels, restaurants, media & influencers across greater metropolitan Tokyo.
Participant Recruitment
A diversified recruitment campaign targeted to specific audience categories.
Wine Tasting Series
A specialized event series focused on tasting categories for Commercial & Masterclass.
Consumer / Market Research
Collection of detailed feedback and key data points from participants in the tasting.
Venue SelectionHosted at the Tokyo American Club, a private membership club founded in 1928 with more than 10,000 members from over 50 countries. The club enjoys a central location with stunning views of Tokyo Tower.
Afternoon & Evening | Paired Tastings | Offline & Online Sessions
Masterclass Sessions
Chefs / Sommeliers / Wine Experts & Industry / Media & Influencers
Commercial Sessions
Restaurants / Bars / Lounges / Hotels / Retail / Wholesale / Importers / Wine Schools
Communications Planning
Media Engagement
Securing placement in social and traditional media further extending event coverage and promotional impact.