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Sannio Wines

Challenge
Planning and delivery of a wine tasting series featuring the product line-up and strengths of the Sannio Region. 
 Showcase a line-up of wines from the regions of Abruzzo & Campania in southern Italy, famous for several notable grape varieties including Falanghina Greco, Coda de Vople, Piedirosso & Aglianico.

4 Days / 19 Wineries / 38 Wines / 80+ Participants

Brand Awareness

Concept Design produced a multifaceted program targeting the wine industry, including importers, hotels, restaurants, media & influencers across greater metropolitan Tokyo.

Participant Recruitment

A diversified recruitment campaign targeted to specific audience categories.

Wine Tasting Series

A specialized event series focused on tasting categories for Commercial & Masterclass.

Consumer / Market Research

Collection of detailed feedback and key data points from participants in the tasting. 

Venue Selection
Hosted at the Tokyo American Club, a private membership club founded in 1928 with more than 10,000 members from over 50 countries. The club enjoys a central location with stunning views of Tokyo Tower.

Afternoon & Evening | Paired Tastings | Offline & Online Sessions

Masterclass Sessions

Chefs / Sommeliers / Wine Experts & Industry / Media & Influencers

Commercial Sessions

Restaurants / Bars / Lounges / Hotels / Retail / Wholesale / Importers / Wine Schools

Communications Planning

Media Engagement

Securing placement in social and traditional media further extending event coverage and promotional impact.

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