- Comprehensive strategy development of an approach for launching a social and digital activation campaign in the highly competitive market in Japan.
- An approach centered on Brand Activation aimed to build awareness among consumers and increase bartender recommendations.
- Channel Engagement further supported on-premise/off-premise sales promotion through this improved branding of USQUAEBACH.
Promotions have achieved significant reach, with steady annual increase in participating locations for tie-up campaigns, contributing to 7-10% growth / year.
A B2B2C-style approach incorporating several tangent activities to bolster overall effectiveness.
Content creation, brand story adaptation, social media management for fully localized communications and solid positioning through Facebook & Instagram.
Marketing and promotional structure is comprised of:
- Branded Content
- Consumer Engagement
- Sponsored Campaigns
- Drive to Sales (On-Line / On-Premise / Retail)