WHAT YOU WILL LEARN
Our foundational workshops start with concepts for building promotional frameworks and specific examples relevant to cross-border agencies and multinationals.
We will look at the impact of Creativity, Innovation, and the insights behind Value Creation, Sales Promotion, Market Positioning, and Demand Generation.
In addition, we will explore how these elements work together in contributing to overall brand positioning and the impact of Competitive Advantage and Customer Lifetime Value.
WHO SHOULD ATTEND
Any account executives, planners, creatives, marketing and brand specialists from entry to executive level that are involved in cross-cultural localization or transcreation for B2C / B2B.
- WHERE: In-Person (Tokyo / Japan); Online (APAC / Worldwide)
- PARTICIPANTS: 2 – 8 People
- FREQUENCY: 2 hrs x 3 Sessions (6 Hrs Total)
- PRICE: $5,000 USD (In-Person); $2,500 USD (On-line)
- EXPERIENCE: All experience levels welcome (Entry, Junior, Senior Executives)
- COHORT: Single client or agency, single client plus agency or multiple agencies together
Sessions cover approaches to create innovative campaigns complimenting the efforts of sales and business development for better Strategic Marketing.
This also includes basic tenets such as Storytelling, Narratives, Customer Journey, Audience Personas and other Marketing Principles that build towards Brand Messaging.
Storytelling, Narratives & Value Creation
An introduction covering core concepts behind product positioning and brand marketing
Sales Channels & Demand Generation
Creation of awareness and interest for a service, product or company for actionable market planning
Audience Personas & Customer Journeys
Building personas, customer journeys and digital content in sync with overall promotional objectives
Customer Acquisition & Lifetime Value
Planning the fundamental mechanics for strategic growth while balancing costs and profits
Professional Excellence Series
We have created professional development programs for executives at numerous global organizations covering management essentials, the crafting of individual leadership styles and improvement of employee performance.
Coaching & Workshop Testimonials
Ken SaitoPresident & Representative Director
I recruited Ed for a series of workshops to bring our account, creative and data teams together, ahead of plans for aggressive new business activation in Japan / APAC.
Benjamin KnoppBoard President
Entrepreneurs’ Organization (EO) Tokyo
It was great having you Ed. Feedback was excellent, with the main gripe being we didn’t have more time for all the material, but that one’s on me ;)
Ron SternbergManaging Director / Owner
RCS Global Marketing Inc.
Ed has coached numerous staff at my agency for more than a decade. He still provides valuable guidance to improve their coordination, scheduling & budget management.
Vince OtaGlobal Executive Creative Director
Pico Art International Pte Ltd
Our agency had Ed lead multiple strategy sessions aligning the thinking of our global creative team of 100+. We plan to have him back in the near future.
Strategy & Planning Toolkits
All workshop participants gain access to with slides, worksheets and courses on our proprietary online learning platform available for download.
Your Instructor: Ed Thompson
Marketing Consultant / Founder
As founder of Concept Design, I work with start-ups, ventures and multinationals to improve their strategic planning, brand marketing campaigns and team performance across Japan / APAC.
I help global executives improve the performance of their staff and build stronger marketing teams. I focus on the alignment of your mission-critical campaigns and organizational initiatives, whether conducted internally or in partnership with agencies.
With more than 20 years in Japan, I manage the varied challenges leading multicultural, cross-functional teams at all levels of global organizations, consistently delivering positive outcomes for corporate initiatives, handling communication in native English and fluent Japanese.