Strategic Marketing WorkshopsJapan / APAC || B2C / B2B
Align Your Team. Create Better Campaigns.
A practical 3 × 2-hour strategic sprint for teams, agencies, and leaders who need to sharpen promotions and align cross-functional marketing in Japan / APAC.
WHO SHOULD ATTEND
- Cross-Functional Executives that need to synchronize go-to-market strategy (product, sales, marketing)
- Startup Founders & CMOs hiring internal teams to scale demand generation
- Corporate Brand & Communications Teams coordinating localization or transcreation for Japan/APAC
- Agency Account Teams aligning client expectations covering creative, strategy, and media
WHAT YOU WILL LEARN
- Align messaging across sales, marketing, and brand teams for unified campaign planning
- Clarify value and position it across 1–2 core strategic narratives ready for your next market entry or product launch
- Prioritize channels with data-informed decisions to allocate where impact is highest
- Map the customer journey from first awareness through loyalty, identifying content and touchpoint gaps
- Lock in a 90-day roadmap with assigned owners and success metrics for immediate implementation
SESSION DETAILS
| CONTENT: | Customizable after consultation based on client needs and requests |
| WHERE: | In-Person (Tokyo / Japan); Online (APAC / Worldwide) |
| PARTICIPANTS: | 3 – 5 People |
| FREQUENCY: | 6 hours total (3 Sessions x 2 hours) |
| EXPERIENCE: | All experience levels welcome (Entry, Junior, Senior Executives) |
| COHORT: | Single team, single client + agency, or multiple agencies together |
| PRICING: | $3,750 USD (In-Person, Tokyo / Japan); $3,250 USD (On-line, APAC / Worldwide) Additional participants (up to max. 8): $500 USD / person (In-Person); $300 USD / person (On-line) |
Any Questions?
AI & DX Powered by Perplexity Enterprise
We work with you to transform how your organization thinks, creates, and connects through our proprietary frameworks for Agentic AI in our Story & Signal Studio.
- AXIS aligns your decision-making and cultural expression
- CASE amplifies your publicity efforts through precision-targeted reach
- BACE activates channels to turn attention into measurable behavior
Coaching & Workshop Testimonials
Ken Saito
President & Representative DirectorWunderman International
I recruited Ed for a series of workshops to bring our account, creative and data teams together, with an eye towards plans for aggressive new business activation in Japan / APAC.
Ira Bolden
Chief Business OfficerEmbody Inc.
I’ve had the pleasure of working with Ed on numerous challenges across professional and business scenarios. His insights have greatly assisted me in handling our multifaceted global initiatives.
Ron Sternberg
Managing Director / OwnerRCS Global Marketing Inc.
Ed has coached numerous staff at my agency for more than a decade. He still provides valuable guidance to improve their coordination, scheduling & budget management.
Vince Ota
Global Executive Creative DirectorPico Art International Pte Ltd
Our agency had Ed lead multiple strategy sessions aligning the thinking of our global creative team of 100+. We plan to have him back in the near future.
Get In Touch
Schedule an introductory call to cover any questions about our services for Coaching, Marketing Consulting or Organizational Excellence.
Professional Excellence Series
We have created professional development programs for executives at numerous global organizations covering management essentials, the crafting of individual leadership styles and improvement of employee performance.
Sales & Marketing Foundations
These sessions are available to cover fundamentals for planning campaigns that complement sales and business development.
Audience Personas & Stakeholder Mapping
Core Concepts:
Creating realistic audience personas and stakeholder mapping to identify high-leverage touchpoints, content gaps, and moments of truth.
Key Topics:
What You Leave With:
Content Brief + Audience Mapping 🗺️
Visual journey with assigned content, channels, and messaging for each stage; a guide for your content calendar
- Persona development beyond demographics: psychographics, decision drivers, and pain points
- Purchase journeys and identifying critical engagement moments
- Aligning channels tactics, digital content, and partnerships
Content Brief + Audience Mapping 🗺️
Visual journey with assigned content, channels, and messaging for each stage; a guide for your content calendar
Storytelling, Narratives & Value Creation
Core Concepts:
An introduction covering product positioning, brand storytelling, and translation of insights into narratives your sales teams will actually use.
An introduction covering product positioning, brand storytelling, and translation of insights into narratives your sales teams will actually use.
Key Topics:
What You Leave With:
Messaging & Narrative Canvas 📋
Your core brand story, key positioning angles, and proof points ready to brief sales and creatives
- How creativity and value creation intersect with in-depth market positioning
- Building a brand narrative that differentiates in crowded categories
- Translating global brand stories for local audiences (Japan/APAC)
Messaging & Narrative Canvas 📋
Your core brand story, key positioning angles, and proof points ready to brief sales and creatives
Sales Channels & Demand Generation
Core Concepts:
Maximizing awareness and interest for your product or service with strategic channel selection, audience targeting, and integrated promotional mechanics.
Maximizing awareness and interest for your product or service with strategic channel selection, audience targeting, and integrated promotional mechanics.
Key Topics:
Ranked channels with estimated reach, cost, and impact; a foundation for your 90-day activation plan
- Funnel planning: awareness, consideration, and conversion
- Channel strategy for B2C and B2B: where does your audience live, and where should you invest
- Activation mechanics that drive measurable results
What You Leave With:
Channel Priority Matrix 📊Ranked channels with estimated reach, cost, and impact; a foundation for your 90-day activation plan
Strategy & Planning Toolkits
All workshop participants gain access to slide and worksheet downloads from our online learning platform:
Coaching & Instruction by Ed Thompson
Founder | Concept Design I/O
"Every conversation, lecture and campaign is an opportunity to amplify not just presence but your true purpose."
25+ Years of Impact at Global Multinationals
Experienced in directing campaigns, building brands, and coaching teams and executives across Japan and Greater APAC.
20+ Years of Academic & Corporate Instruction
Lead instructor at UIBS, Temple University Japan, NYU Tokyo Campus, Nikkei Business School.
Advisor & Mentor for Start-ups / VCs
Guiding innovative ventures in global accelerator programs at Techstars Tokyo and Founder Institute Japan.
Frequently Asked Questions
Q: How are workshops planned and developed?
A: We start from discovery interviews with key members of your team / organization to understand the specific issues and dynamics of challenges being faced. The detailed curriculum is then custom designed for approval.
Q: Is the workshop suitable if we’re new to Japan or APAC?
A: Yes, absolutely. Many of our participants are new to the region or entering new markets. We customize examples and case studies to the context of your specific business scenario.
Q: Can a client and agency / freelancer attend the same workshop?
A: Yes. In fact, this is one of our most popular cohort configurations. The shared workshop creates alignment and shortens time-to-decision for all participants.
Q: Will content be customized to our industry or product category?
A: The frameworks and methodology are universal, but we absolutely customize examples, case studies, and exercises to your category and context. Let’s discuss this in your strategy call.
A: Yes, absolutely. Many of our participants are new to the region or entering new markets. We customize examples and case studies to the context of your specific business scenario.
Q: Can a client and agency / freelancer attend the same workshop?
A: Yes. In fact, this is one of our most popular cohort configurations. The shared workshop creates alignment and shortens time-to-decision for all participants.
Q: Will content be customized to our industry or product category?
A: The frameworks and methodology are universal, but we absolutely customize examples, case studies, and exercises to your category and context. Let’s discuss this in your strategy call.
Q: What happens in between each session?
A: As all content in the workshop is structured to be immediately actionable, participants can start to apply the frameworks and challenges to ongoing projects and initiatives. Progress is fine-tuned in subsequent sessions to optimize efforts and outcomes.
Q: Do we get access to materials, slides, or a toolkit after the workshop?
A: Yes. All participants receive immediate access to worksheets, slides, and frameworks used in the session, plus supplemental access to courses and learning resources from our Concept Design / ACADEMY /.
A: Yes. All participants receive immediate access to worksheets, slides, and frameworks used in the session, plus supplemental access to courses and learning resources from our Concept Design / ACADEMY /.
Q: What’s the difference between the 6-hour sprints and your longer coaching programs?
A: The shorter spint workshops is a focused program designed for immediate team alignment and 90-day planning.
A: The shorter spint workshops is a focused program designed for immediate team alignment and 90-day planning.
Our longer coaching programs (10–18 hours) go deeper into one discipline (e.g., Creative Thinking, Brand Activation, Emergent Strategy). They also include ongoing access for continued learning and reinforcement with Concept Design / ACADEMY /.
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