Bostik Smart Adhesives
Challenge
Raise the profile of Bostik through an annual communications program following new product announcements after their global merger with Nitta Gelatin Adhesive.
Content Creation
Coordination and arrangement of video production of interviews highlighting key members of executive team in Japan & APAC (Phase I).
Trade Marketing
Conducted a publicity campaign to secure prominent media interviews with channel press timed with a regional tradeshow for APAC (Phase II).
