Sponsored by WEST
Challenge
Position a global tobacco brand towards unique consumer profiles with launch of a website and impact activations to fast-track brand awareness in Japan.
Accelerated scheduling to meet both promotional calendar objectives and regulations for consumer data capture and management in the local market.
Creative Direction
Adaptation, localization and original content creation for the launch of the brand site.
Impact Activations
A sampling campaign with a local merchant organization celebrating the district’s 61st anniversary Shibuya.
UI / UX
Business analysis and user experience design to integrate frontend interface and backend systems aligned with regulations.
CMS
Comprehensive planning, design, along with coding of programs and databases for membership and content management systems.
Monitoring
Ongoing security protection of personal data, age verification, and customer data systems aligned to guidelines and regulations.
Consumer Engagement
5,000 customers visited the area
over 3 nights during this promotion.
Vouchers were offered as incentive
to those who registered for the West brand site in preparation for upcoming marketing activities.
