Great UK
Challenge
Direct publicity and media engagement as the Great Discovery Campaign Office for the United Kingdom.
Change common assumptions of cuisine from the UK and present a compelling range of foods and drinks — salmon, mackerel, cheese, beef, whisky, gin and sparkling wines — through reception events timed to coincide with Foodex.
Campaign Office
Direction of inquiries, communications and messaging to media and key stakeholders.
Sampling Sessions
An exceptional range of tasting plates arranged by the embassy’s executive chef.
Media Recruitment
Invitation of key media to connect directly with key drivers and commercial partners.
Consumer & Lifestyle Outreach
CULINARY & COCKTAIL showcase
A unique set of sakura-themed bento lunch boxes to showcase gourmet ingredients and mixology recipes representative of both Japan and the United Kingdom.
Commercial & Industry Outreach
4 Nations ShowcaSE
Engage trade, import and media publications to showcase produce of the 4 Nations of Northern Ireland, Scotland, Wales, and England at the Ambassador’s Residence in Ichibancho, Chiyoda.
Press Relations
Media Coverage
Securing placement in social and traditional media further extending event coverage and promotional impact.