Cadillac
Challenge
Concept Design led a comprehensive program to improve brand awareness in core demographics with an affinity for the style of Cadillac.
This included fully localized content aligned with global branding guidelines and communications launched on Social Media. Also instituted staff training to increase internal client capabilities.
Arranged an extended sponsorship of a branded venue in the stylish area of Roppongi Hills Keyakiza as the Cadillac Cafe.
Content Marketing
Planning and coordination of social media content and community management synced with local and global marketing calendar.
Channel Engagement
Outreach strategy included leveraging premium venues for launch announcements to press and dealership network.
Sponsorships
Cadillac Cafe delivered additional prominence showcasing the brand to a cosmopolitan consumer audience through unique events.