Kokorodama Whisky
Challenge
Create the naming, visual and tactile concepts for a brand launching in a new category of world whisky.
Naming
Copywriting, research and legal coordination to develop a strong narrative positioning and unique brand story.
Visual System
Creation of a unified framework across the full range of aesthetic elements incorporating original calligraphy, seal, typography and exclusive textured washi paper from Japan.
Packaging Design
Application of consistent look-and-feel covering all product and packaging for the international brand launch.