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Kokorodama Whisky

Challenge
Create the naming, visual and tactile concepts for a brand launching in a new category of world whisky.

Naming

Copywriting, research and legal coordination to develop a strong narrative positioning and unique brand story.

Visual System

Creation of a unified framework across the full range of aesthetic elements incorporating original calligraphy, seal, typography and exclusive textured washi paper from Japan.

Packaging Design

Application of consistent look-and-feel covering all product and packaging for the international brand launch.

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