Structuring Demand Generation 📈

No one really wants what they already have 🫦

🪡 A series on the planning and direction of a brand launch in Japan (5/n) 🧵

Demand generation is the art of transforming awareness into viable customer and channel outreach.

Reports show brands offering immersive experiences achieve a 20% higher ROI for strategic demand-generation spends in Japan.

Social media influence and traditional word-of-mouth play pivotal roles in expanding campaign reach among our desired demographics.

We selected an approach integrating channel and consumer activation — bolstered by multi-touchpoint content marketing — for a framework enabling B2B2C.

📈 Demand Generation Tactics 📈

Targeted Messaging 🎯
↳ Region-specific activations resonating with the distinctive moments of metropolitan Tokyo (Kanto) vs. culturally rich Kyoto & Osaka (Kansai)

Multichannel Execution 🌃
↳ Campaign elements capitalizing on experiential tasting sessions and refined lifestyle scenarios

Experiential Engagement 🌟
↳  Cultivating enriched connections—with a sense of exclusivity and immediacy—encouraging swift decision-making and long-term brand loyalty

Publicity played a large part using messaging insights with the goal of fostering quality relationships with trade partners, influential media outlets, and key influencers who appreciate the artistry associated with modern bourbons.

Stay tuned as we next look at how strategy is combined with creativity for brand building. 

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As a creative consultancy we are aiming to continuously share insights for personal, professional and business growth ✨ Get in touch to learn more for yourself or your company across Japan / APAC 🎯

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