Agentic AI & Marketing Courses
Acquire New Skills for AI & Business
Accelerate your Career as a Modern Marketer.
Master strategy for brand marketing, publicity, media relations and modern communications.
Choose between the foundational essentials or advanced frameworks for Agentic AI.
Join marketing professionals transforming their expertise with our methodologies and insights for AI.
An online learning community enabling your career and strategic thinking.
Courses built by a strategist and lecturer with 20+ years teaching more than 3,000 professionals at academic institutions and global multinationals in Japan & APAC.
Choose your starting point. Progress at your pace.
These courses distill the core fundamentals of strategic marketing and brand leadership.
Apply actionable frameworks immediately for challenging business scenarios.
Timeline: 6 weeks; 3-4 hours / week (self-guided, online)
Price: $425 USD / course (Academy access included)
Agentic AI Series
Aimed towards mastering the key concepts and exploring transformation of team dynamics with AI.
You'll select and prioritize approaches that scale across cross-functional teams and learning organizations.
Timeline: 8 weeks; 4-6 hours / week (self-guided, online)
Price: $575 USD / course (Academy access included)
Marketing Essentials Series
Combining strategic insights with a solid foundation for emerging marketing professionals.
You'll gain both conceptual understanding and the skills for tactical execution.
Strategic Brand Marketing: Alignment & Positioning
Design brand architecture systems that scale across product portfolios
Outline:
Master the frameworks to match brand strategy with market opportunity.
Build advantages to drive relevance and measurable business results.
What You'll Master:
What You'll Master:
- Branding Frameworks
- Brand Experience Design
- Competitive Analysis
- Segmentation & Targeting
- Value Proposition Development
Modern Publicity & Thought Leadership
Deliver media & influencer campaigns to generate measurable coverage
Outline:
Position brands and leaders as voices that matter in their markets.
Shape authentic influence, cultural conversations and market impact.
What You'll Master:
What You'll Master:
- PR Campaign Planning
- Thought Leadership Frameworks
- Earned Media Optimization
- Narratives & Storytelling
- Measurement & Attribution
Advertising & Communications
Plan integrated campaign strategies for paid, owned, and earned media
Outline:
Coordinate digital, traditional, and experiential touchpoints for B2C / B2B.
What You'll Master:
Craft content and messaging that translates to audience impact.
Coordinate digital, traditional, and experiential touchpoints for B2C / B2B.
What You'll Master:
- Campaign Planning
- Business & Operational Alignment
- Messaging & Positioning
- Audience & Creative Insights
- Measurement & Optimization
Agentic AI Series
Advanced courses integrating AI autonomy into marketing strategy and team leadership.
Develop technical literacy and assess ethical deployment for strategic orchestration.
Agentic AI for Marketers: Prompts to Playbooks
Design complex, multi-step prompts to streamline marketing output
Outline:
Move beyond prompts to systematic playbooks.
Design AI-driven workflows that scale your marketing operations and accelerate content strategy execution.
What You'll Master:
- AI Agent Architecture
- Advanced Prompt Engineering
- Content Generation Systems
- Playbook Development
- Marketing Workflow Automation
AI & Management:
Agent Design for Teams
Structure skills for cross-functional orchestration of staff & AI
Outline:
What You'll Master:
Structure and build AI systems that enhance team capabilities.
Deploy autonomous agents that can perform effectively while maintaining human oversight.
What You'll Master:
- Agentic Workflow Design
- Agent Configuration & Training
- Human-AI Task Allocation
- Team Structure Redesign
- Skill Development Planning
Strategy, Autonomy & Accountability with AI
Identify & mitigate the risks between technical training & deployment of AI
Outline:
What You'll Master:
Plan and structure the strategic layers of implementation for AI.
Develop frameworks for maintaining accountability, strategy coherence, and ethical AI deployment in organizations.
What You'll Master:
- Strategic AI Planning
- Advocacy & Mitigation
- Accountability Structures
- Risk Management Protocols
- Change Impact Assessment
Powered by Perplexity
Our content prepares you to advance in a world driven by AI. Self-guided courses are supported with proprietary frameworks for Agentic AI developed in our Story & Signal Studio.
How Enrollment Works
- Click "Enroll Now" to visit our Sign-up Page for your specific Path
- Complete payment via credit card
(Contact us for payment by invoice or bank transfer) - Receive immediate access to your account, our courses and frameworks in the Academy Community
- Schedule your introductory on-boarding session
Ask your company about support for joining these professional development programs.
このプログラムのお支払い・ご精算については、人材•自己啓発制度の一環として、人事部にお問い合わせ下さい。
このプログラムのお支払い・ご精算については、人材•自己啓発制度の一環として、人事部にお問い合わせ下さい。
Paths at a Glance
Personal on-boarding provided for all paths to create your fully customized learning experience.
| Feature | Marketing Essentials Series | Agentic AI Series |
|---|---|---|
| On-boarding | 1 hr (via ZOOM) | 1.5 hr (via ZOOM) |
| Timeline | 6 weeks; 3-4 hours / week | 8 weeks; 4-6 hours / week |
| Investment | $425 USD / course | $575 USD / course |
| Best for | Entry / Mid-Level | Mid- / Senior Level |
Proven Frameworks. Market-Tested.
The Academy's curriculum is built on proprietary frameworks developed over 25+ years directing campaigns, building brands, and coaching leaders across Japan and APAC.
These frameworks aren't abstract theory. They've delivered for agency and corporate clients:
These frameworks aren't abstract theory. They've delivered for agency and corporate clients:
- ¥100M+ in earned media value
- 10+ years of 7–10% year-over-year growth
- Category-defining campaigns delivering market presence of ¥25M+
AXIS FRAMEWORK Decision-Making, Influence & Impact
Move from task-execution to strategic leadership.
CASE FRAMEWORK Publicity & Public Relations Strategy
Design narrative launches, manage creator ecosystems, and build long-term influence.
BACE FRAMEWORKBrand Activation & Channel Engagement
Drive channel strategy for behavioral change and stakeholder partnerships for B2B2C.
Coaching & Workshop Testimonials
Ken Saito
President & Representative DirectorWunderman International
I recruited Ed for a series of workshops to bring our account, creative and data teams together, with an eye towards plans for aggressive new business activation in Japan / APAC.
Ira Bolden
Chief Business OfficerEmbody Inc.
I’ve had the pleasure of working with Ed on numerous challenges across professional and business scenarios. His insights have greatly assisted me in handling our multifaceted global initiatives.
Ron Sternberg
Managing Director / OwnerRCS Global Marketing Inc.
Ed has coached numerous staff at my agency for more than a decade. He still provides valuable guidance to improve their coordination, scheduling & budget management.
Vince Ota
Global Executive Creative DirectorPico Art International Pte Ltd
Our agency had Ed lead multiple strategy sessions aligning the thinking of our global creative team of 100+. We plan to have him back in the near future.
Digital Downloads
Access the free downloads below for slides and worksheets from our library covering critical thinking, branding, business strategy, strategic planning & organizational development.
Available as editable files (docx/pptx) for participants enrolled in Concept Design / ACADEMY /.
Available as editable files (docx/pptx) for participants enrolled in Concept Design / ACADEMY /.
Our foundational planning document to turn everyday conversations into strategic inquiry for Agentic AI.
A straight-forward planning methodology to drive critical thinking for all our agency and consulting work.
A framework for mapping out the essential building blocks to drive corporate success.
Applying the overlapping areas of strategy and innovation with influence and confidence.
Concept Design / ACADEMY /
Curation by Ed Warde | Founder | Concept Design I/O
"Every conversation, lecture and campaign is an opportunity to amplify not just presence but your true purpose."
25+ Years of Impact at Global Multinationals
Experienced in directing campaigns, building brands, and coaching teams and executives across Japan and Greater APAC.
20+ Years of Academic & Corporate Instruction
Lead instructor at UIBS, Temple University Japan, NYU Tokyo Campus, Nikkei Business School.
Advisor & Mentor for Start-ups / VCs
Guiding innovative ventures in global accelerator programs at Techstars Tokyo and Founder Institute Japan.
ACCESS TO Professional Networking
Join us in-person at the Tokyo Garden Party, the city’s foremost event for professionals across Creative, Digital, Tech & Marketing 🖌️🎨 📸 🤖
Frequently Asked Questions
Q: How do these programs compare to continuing education with JMEC or Temple University Japan?
A: You're not learning from a rotating cast of guest speakers or generalist instructors.
You're learning directly from the practitioner who developed the frameworks, led the campaigns, and coached the executives.
In addition, he has actually taught for over 20+ years at Temple University Japan.
A: You're not learning from a rotating cast of guest speakers or generalist instructors.
You're learning directly from the practitioner who developed the frameworks, led the campaigns, and coached the executives.
In addition, he has actually taught for over 20+ years at Temple University Japan.
Q: What if I’m not ready for the full commitment?
A: Start with the above free resources. No pressure. Learn at your pace.
A: Start with the above free resources. No pressure. Learn at your pace.
One you are ready contact us or schedule a call.
Q: What if I’m not based in Tokyo/APAC?
A: The Academy is designed for global professionals. All content is built around asynchronous modules for completion at your pace — anywhere with an online connection.
And your peers span major cities across the world starting with Japan, Seoul, Hong Kong, Singapore, and Sydney.
Our APAC perspective is a strength for global learning, not a limitation.
A: The Academy is designed for global professionals. All content is built around asynchronous modules for completion at your pace — anywhere with an online connection.
And your peers span major cities across the world starting with Japan, Seoul, Hong Kong, Singapore, and Sydney.
Our APAC perspective is a strength for global learning, not a limitation.
Q: How do I know this is right for my organization?
A: Contact us to discuss any customized training, in-house programs, or your team’s professional development needs.
A: Contact us to discuss any customized training, in-house programs, or your team’s professional development needs.
Q: Is this for marketers only?
A: No. The Academy attracts sales and account executives, along with professionals from product, talent management and organizational development.
If your job involves contributing to marketing or digital transformation this is for you.
If your job involves contributing to marketing or digital transformation this is for you.
Q: How does this differ from other online learning platforms?
A: Most platforms teach skills. The Academy teaches identity progression.
You’re not just learning content creation you’re building skills to produce culture. The frameworks you have access to are used in real campaigns to generate solid results, definitive impact & ROI.
And your community is global professionals actively shaping culture for brands and organizations.
Q: What does “completion” look like? Do I get a certificate?
A: Yes. Each track issues a certificate upon completion.
In addition, it can be listed as a credential on LinkedIn, signaling you’ve invested in transformation, not just attended a course.
Q: How do I stay connected after completing a track?
A: All participants maintain the following with annual access in the ACADEMY:
In addition, it can be listed as a credential on LinkedIn, signaling you’ve invested in transformation, not just attended a course.
Q: How do I stay connected after completing a track?
A: All participants maintain the following with annual access in the ACADEMY:
- Content and community updates
- Access to special and custom courses
Q: How are payments handled?
A: Payments for enrollment can be handled by credit card on our enrollment website. Alternatively, you can contact us to arrange invoicing and bank transfers.
A: Payments for enrollment can be handled by credit card on our enrollment website. Alternatively, you can contact us to arrange invoicing and bank transfers.
YOUR INVESTMENT IS PROTECTED
✓ 7-day money-back guarantee if program doesn't meet your expectations
✓ Annual membership — no long-term contract
✓ Immediate access to all course materials upon enrollment
✓ Corporate invoicing available for company reimbursement
(人材•自己啓発制度対応)
✓ Annual membership — no long-term contract
✓ Immediate access to all course materials upon enrollment
✓ Corporate invoicing available for company reimbursement
(人材•自己啓発制度対応)
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