Question 1

What does an agency of record do for a brand launching in Japan?

Accepted Answer

As agency of record, we run the foundational work behind an official brand launch in Japan across consumer activation, channel and trade engagement, and digital activation. That includes recruiting key press and partners, influencer and social activation, content production, and press relations that sustain the launch. For Penelope Bourbon, interviews, tasting sessions, and open events in Tokyo and Osaka drew more than 200 participants.

Question 2

Which brands is agency of record work for?

Accepted Answer

It is for brands preparing an official launch in Japan that need consumer, trade, and media work run as one program, for both B2C and B2B. The approach suits brands that appeal to audiences seeking premium experiences. Across our work, that includes challenger brands entering or scaling in Japan in categories such as spirits, lifestyle, auto, tourism, and food and beverage.

Question 3

How long does an engagement run, and what does it cost?

Accepted Answer

Length and fees are set for each campaign and engagement, based on the strategy, launch tactics, and degree of nationwide coverage. Campaigns usually start with foundational launch activities across consumer, channel, and digital, then move into regional outreach as momentum builds. To get a scope and timeline for your brand, send an inquiry through the contact form on this page.

Question 4

What is in scope, and what is not?

Accepted Answer

A scope can be structured to cover any of the following: consumer activation, channel and trade engagement, digital and influencer activation, content production, and press relations. In practice, that usually starts with strategic planning and brand localization as a fundamental step. It can extend to directing social media channels, recruiting influencers and handling traditional media placements. Programs focused on publicity and PR usually involve outreach to press and partners, interviews, tastings, and event production. What sits outside that scope is agreed with you when the engagement is set up, before launch activity starts.

Question 5

Does the work cover only Tokyo?

Accepted Answer

No. Each region needs its own approach. As momentum builds toward nationwide outreach, we develop a distinct plan for each regional area, for both B2C and B2B. In the Penelope Bourbon launch, media engagement ran in Tokyo (Kanto), with regional targeting of trade, culture, and lifestyle influencers across greater Kansai, including Osaka, Kyoto, and Kobe.

Question 6

How do we start?

Accepted Answer

Send an inquiry through the contact form on this page and choose the category closest to your launch. Tell us about the brand, the launch you are planning in Japan, and the channels that matter most. From there, we map the first activities needed for an official launch across consumer, channel and trade, and digital, and agree on what the first phase covers.

Cluster	Element	What it reveals	Typical output
Soft Skills	Personality	Your default reaction to events and change	Behavioral patterns, stress responses, motivation triggers
Soft Skills	Character	The emotional core behind your choices under pressure	A personal "line," decision-making principles
Soft Skills	Communication	How you present your viewpoint to individuals and groups	Preferred style (direct / diplomatic / data-led), audience fit
Professional / Technical	Abilities	Your aptitude in specific categories of expertise	A ranked skills inventory, standout strengths
Professional / Technical	Knowledge	Your depth of awareness or education in a subject	An expert / competent / guessing gap map
Professional / Technical	Certification	Recognized, external validation of mastery	A credentialing decision: pursue, defer, or unnecessary

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