Articles / News / Information
A collection of updates on our activities, event reports, market and consumer trends.
The unique way a brand is delivered to customers through its Strategy, along with realization of its Mission & Vision, forms the basis for exceptional Culture & Values.
That is done using 3 components for conceptual development:
Differentiation
- Specific aspects, benefits and features of the product, service or organization that set it apart in its market category.
Market Niche
- The combination of specific segments of customers and problems that you seek to solve with your offering.
Reason To Believe
- The story of your brand that delivers a compelling rational setting it apart from the competition.
This process allows the following format to be used to create your Positioning Statement:
Our [product/service/organization] is the only in this [market category] that [delivered points of differentiation] because [reasons to believe].
Join us for more Career & Marketing Quick Reads / Slides & Worksheets: Concept Design / ACADEMY /