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統合型マーケティング・コミュニケーション戦略
And it’s a wrap for the latest marketing cohort — recently finishing with an in-person gathering — for our course on Integrated Marketing Communications @ Temple University, Japan Campus 🇯🇵🦉🇯🇵
The fast-paced discussions during the semester covered the approaches for planning, building and localizing effective campaigns & promotions 🎯 It was great re-uniting with several participants from my previous courses with incredible discussions ✴️
It was also a plus revisiting real-world case studies I've directed for many global multinationals, including General Motors / ExxonMobil / Tiffany & Co. / adidas / Bostik / Green Monday / Ocean Park Corporation / Microsoft / Hakuhodo Inc. ⚡️🌍 ⚡️
— Integrated Marketing Communications —
https://cont-ed.tuj.ac.jp/PRE101
A focus on how brands and agencies decide and combine marketing channels — social, digital, publicity, events — for product promotion, consumer activation and trade engagement 💯
#advertising #strategy #positioning #personalbranding #brandawareness#corporateidentity #promotions #campaigns #digitalmarketing #contentmarketing #professionaldevelopment