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受講生の多様な学習目的に応える講座 📚
The latest marketing cohort I taught finally managed an in-person wrap-up for our course on Integrated Marketing Communications @ Temple University, Japan Campus 🇯🇵🦉🇯🇵
The fast-paced discussions during the semester covered the approaches for planning, building and localizing effective campaigns & promotions 🎯 It was great re-uniting with several participants from my previous courses across the years, and the online format allowed others to join in across APAC 🇰🇷
It was also a plus revisiting real-world case studies I've directed for many global multinationals, including General Motors / ExxonMobil / Tiffany & Co. / adidas / Bostik / Green Monday / Ocean Park Corporation / Microsoft / Hakuhodo Inc.
⚡️🌍 ⚡️
— Concept Design I/O —
https://conceptdesign.io/work
A creative consultancy delivering scenario planning, market strategy, campaign planning and brand conceptualization across B2C / B2B for Awareness, Publicity, Lead & Demand Generation.
— Integrated Marketing Communications | PRE101 —
https://cont-ed.tuj.ac.jp/PRE101
A focus on how brands and agencies decide and combine marketing channels — social, digital, publicity, events — for product promotion, consumer activation and trade engagement
#advertising #strategy #positioning #personalbranding #brandawareness #corporateidentity #promotions #campaigns #digitalmarketing #contentmarketing #professionaldevelopment