Hong Kong & Macao Activation Tour (II)

The next part of our trip to the southern coast of Macau was both an exploratory and activation tour for us at Concept Design I/O & Mikey Hood (Turned On Inc.) 🇲🇴

We took this chance to look at the expansive opportunities for local experience, with additional conversations on the overseas challenger brands aiming for #ImpactActivations in Japan / APAC leading up to #OsakaExpo2025 🎉🎌🎉

Market Activation in Japan: 
https://conceptdesign.io/osaka-expo

The opportunities for inbound and outbound marketing are fully back on the radar, and our plans to stay ahead of the curve are being led by @ Erina Inui Barker 🎯 

Our host was Steven Caller, a long time veteran of the local scene, and we were later joined by digital-nomad-at-large Henry Fielding💯 As both are long-time residents in the region, we enjoyed their wide-ranging perspectives on the emerging possibilities throughout Asia 🇲🇾 🇻🇳 🇹🇭 🇭🇰 🇨🇳 🇹🇼

The trip for the first time to Macau was an adventure from Kowloon in Hong Kong to the border transit point, and then over and under the world’s longest sea-crossing bridge at Hong Kong-Zhuhai-Macau (HZMB / 港珠澳大橋) 🌊

Arrival started with a first-class experience settling in at Conrad Hotels & Resorts on the Cotai Strip within the larger complex of the The Londoner Hotel 🇬🇧

Soon after we were invited to experience dining at Dynasty 🐉 in the City of Dreams Macau ✨ produced by Melco Resorts & Entertainment 🏖️ The evening finished with views that can only be had in the old town from Sky 21 🌃

A return visit across the way to Centro Histórico de Macau took us to the well-known scenic spots in the afternoon ⛪️ Exceptional dining followed at the Grand Lisboa Palace, within the KARL LAGERFELD 💎, featuring classic favorites and seasonal specialties of Portugal at Mesa by José Avillez Group 🇵🇹

The highlight of course was the main event later in the night with massive sets to a full venue at Club Para by DJs Sesco and VIVID 
⚡️🎧⚡️

We are definitely looking forward to incorporating the insights and picking up on the leads we developed as the year progresses ✅   

Interested in what we’re doing ❓ Just get in touch ❗ ❗

— Part I in Hong Kong —
https://conceptdesign.io/blog/hong-kong-macao-activation-tour-i

#activation #branding #promotions #influencermarketing #subculture #dining #fashion #entertainment #thescene #marketresearch #consumerresearch #hongkong #macau #creativeconsultancy #digitalmarketing

#大阪万博2025 #アクティベーション #ブランディング #プロモーション #インフルエンサーマーケティング #サブカルチャー #ダイニング #エンターテインメント #ファッション #現地調査 #市場調査 #消費者調査 #香港 #マカオ