Cultural Relevance ✴️ & Unified Messaging 🔄

Communications cannot just convey information — it has to make people feel 💖

🪡 A series on the planning and direction of a brand launch in Japan (3/n) 🧵

A well-crafted narrative can effectively guide the first impressions of consumers, media and industry, making consistency paramount in shaping overall market perceptions.

In addition, consumers regularly prioritize combinations of exactness and authenticity, with research showing that it can boost credibility upwards of 33%.

Our campaign planning for premium positioning leveraged this approach for Japan, including carefully structured themes of craftsmanship, heritage and association through exclusive tastings, media and influencer engagement.

Cultural Relevance ✴️
↳ Consumers in Japan appreciate duality that can harmoniously blend innovation with tradition

Unified Messaging 🔄
↳ All brand activations and channel engagements reinforce our narratives of creative artistry and exceptional experiences

The takeaway is that storytelling should not only be seen as a creative endeavor, but it can also be a very powerful part of your promotional toolkit.

Stay tuned as we next look at tactics that can be implemented to increase engagement and foster loyalty.

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As a creative consultancy we are aiming to continuously share insights for personal, professional and business growth ✨ Get in touch to learn more for yourself or your company across Japan / APAC 🎯

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