Creative Expression 🎨 & Evolving Tastes 🍹

Creative expression to match the tastes of an emerging generation 🎨

🪡 A series on the planning and direction of a brand launch in Japan (6/n) 🧵

There are two main components that heavily influenced campaign development for our brand promotions.

The first is understanding that creativity is the most essential component for building enhanced consumer connections.

The next is research showing consumers are 40% more inclined to sample a novel spirit when a brand’s narrative is compelling and authentic.

At the same time, our regional activations would rely on the contrasting differences between customers and channels in Tokyo (Kanto) and Osaka / Kyoto (Kansai).

These resonate directly with enthusiasts of refined spirits in very different ways across our strengths in B2B2C.

🖌️ Considerations for Creative Planning 🖌️

Consistency Builds Credibility ✅
↳ A unified narrative across all channels to create interest and foster conversations

Differentiation is Paramount ✴️
↳ Clear positioning for the dedicated craftsmanship delivering our unique tasting profiles

Demand Generation Drives Success ↗️
↳ Activations to gather superior quality leads with increased engagement from consumers and channel stakeholders

In addition, we incorporated unique messaging and visual aesthetics that subtly pushes our positioning away from standard offerings in the market 💯

Incorporation of press and media engagements, along with placements in trade publications, have given the campaign even greater reach throughout Japan 📝

Stay tuned as we next look at the transformation of awareness into consumer engagement.

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