Brand Launch Insights [Case Study Series]

We've just wrapped up a series for the market launch of a well-regarded bourbon whiskey, making for an insanely busy Q4 2024 ~ Q1 2025 🚀

🪡 A series on the planning and direction of a brand launch in Japan (1/n) 🧵

All activations are different and we decided to stretch a bit to better deliver a comprehensive strategy and execution best suited for Japan 🇯🇵🗼🇯🇵

This rollout included some rather nice branding, activation, publicity and localization planning for consumer and channel engagement 🎯

Stay tuned as we plan to walk you through some of the tailored approaches we’ve decided on to enhance the outreach and outcomes for both B2C ✴️ and B2B ✅

Along the way we’ll be introducing our fantastic lineup for tastings and amazing venues across the country that are coming on board for the journey ✌🏾🥃🎉

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As a creative consultancy we are aiming to continuously share insights for personal, professional and business growth ✨ Get in touch to learn more for yourself or your company across Japan / APAC 🎯

#strategy #branding #brandcampaigns #marketingstrategy #scenarioalignment #campaignplanning #communicationsplanning #penelopebourbonjp#ストラテジー #ブランディング #ブランド・キャンペーン #マーケティング戦略 #シナリオ #アライメント #キャンペーン企画 #コミュニケーション企画 #ペネロピバーボン