Aligning Communication Design & Target Audiences 🎯

🪡 A series on the planning and direction of a brand launch in Japan 🧵

A structured approach often used to reinforce an innovative and fresh image in a launch strategy 🖌️

▶️ Click for Video ◀️

1. Communication Design for Consumers & Channels 🌟
↳ Content creation for engagement across broader market segments
↳ Nurturing of essential trade connections for effective integration across B2B2C

2. Strategic Location Selection 📍
↳ Potential locations significantly impact brand identity and perception
↳ Venues selected for their ability to subvert consumer and channel expectations

3. Storytelling & Narrative Development 🎤
↳ Content tailored to different audiences and multiple touchpoints
↳ Specific activations are vital across consumer and business segments

4. Comprehensive Activation Strategy ✴️
↳ Ongoing engagement extending beyond the initial launch
↳ Drive towards long-term market presence with well-timed cyclical activations

This particular brand launch production involved an amazing team of professionals — including videographers, creators, service staff, makeup artists, and models — numbering over 50 in Tokyo 🗼 & Osaka 🏯

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As a creative consultancy we are aiming to continuously share insights for personal, professional and business growth ✨ Get in touch to learn more for yourself or your company across Japan / APAC 🎯

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