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Advancing with SMART

A realistic outlook for the challenges you face can be developed with SMART (Specific / Measurable / Achievable / Relevant / Time-Bound).

As a goal-setting method, it helps in creating a clear roadmap for achieving your goals and objectives, along with managing scheduling and resources.

The framework establishes goals that are well-planned and easily evaluated.  This approach can be further strengthened with the thinking behind the 6Cs of Communication.

S = Specific

  • Refine and be very specific with your goals and objectives

M = Measurable

  • Establish clear milestones for each stage of progress

A = Achievable

  • Determine the necessary steps for the entire project

R = Relevant

  • Align elements so they are consistent and connected

T = Time-bound

  • Schedule realistic considerations for any challenges or unexpected developments

This style of thinking avoids the difficulties that arise when your objectives are too abstract, over-ambitious or ill-defined for your professional or business challenges.  It is another critical thinking tool that works extremely well when developing your SWOT/TOWS.

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