Publicity & PR Program
Ask your company about support for joining these professional development programs.
このプログラムのお支払い・ご精算については、人材•自己啓発制度の一環として、人事部にお問い合わせ下さい。
このプログラムのお支払い・ご精算については、人材•自己啓発制度の一環として、人事部にお問い合わせ下さい。
Choose Your Level of Growth.
"Turn Earned Media Strategy Into Work That Moves Coverage"
Narrative Analyst
Covers skills for building narrative literacy: interrogating how a story was framed, whose interests it serves, and what
coverage or public sentiment actually signals.
Commitment:
6–8 weeks, 3–5 hrs / week
(includes 2 hours of on-boarding upon enrollment)
MoDULES
- Narratives & Framing
- Media Landscape Mapping and Research
- Press Materials and Editorial Style
- Audience and Stakeholder Identity
- Deriving the Real Story From a Crisis or Brief
Campaign Producer
Study how campaign narratives can be adapted across press, digital, and live-event channels without losing coherence — the connective work where true media value is generated.
Commitment:
10–12 weeks, 5–8 hrs/week (includes 4 hours of 1:1 coaching via email / Zoom)
MODULES
- Comms Design Analysis
- Strategy for Earned Media and Influence
- Integrated Comms (Press, Digital, Events)
- Team Management for Campaigns or Crisis
- Portfolio Development Coaching
Publicity Director
Advance your skills in setting direction, carrying reputational risk, and answering for outcomes to high-stakes calls defining an institution’s long-term trust.
Commitment:
12 weeks, 8–12 hours/week (includes 12 hours of 1:1 coaching via email / Zoom)
MODULES
- Comms & Messaging
- Reputation-Strategy Thesis and Portfolio
- Cross-Functional Comms and Corporate
- Defending Reputational and Disclosure Decisions
- Institutional Reputation and Media Trust
Still Need More Details?
Perplexity for Agentic AI & Context Engineering
Our content prepares you to adapt to a rapidly changing world. Self-guided courses are supported with proprietary frameworks powered by Perplexity.
Seamless Integration and Delivery with Notion
Course materials are available through shared templates to structure inputs, unify brainstorming, and facilitate learning pathways all within Notion.
Credentials
Join an expanding cohort of global professionals advancing into the next age of Agentic AI
advising organizations on strategy, brand, and operating practice across Japan / APAC
taught across 20+ years of seminars, workshops, at corporations and universities
Corporate invoicing available on request; direct billing by credit card for individuals
Course & Workshop Testimonials
Ken Saito
President & Representative DirectorWunderman International
A series of coaching engagements aligned our account, creative and data teams together, with an eye towards plans for aggressive new business activation in Japan / APAC.
Ira Bolden
Chief Business OfficerEmbody Inc.
We have applied insights from sessions towards numerous complex challenges in business and operations for our cross-border initiatives.
Ron Sternberg
Managing Director / OwnerRCS Global Marketing Inc.
Staff at my agency have repeatedly participated in these programs for more than a decade, improving their account coordination, scheduling, and budget management.
Vince Ota
Global Executive Creative DirectorPico Art International Pte Ltd
Our agency enrolled in several successful workshops to strengthen the insights of our global creative team of 100+ across Japan and Greater APAC.
Paths at a Glance
Personal on-boarding provided for all paths to create your fully customized learning experience.
(2 hours via ZOOM)
(2 hours via ZOOM)
| Feature | Narrative Analyst | Campaign Producer | Publicity Director |
|---|---|---|---|
| Coaching | — | 4 hrs 1-to-1 | 12 hrs 1-to-1 |
| Timeline | 6–8 weeks | 10–12 weeks | 12 weeks (Intensive) |
| Investment | $625 USD / year | $1,550 USD / year | $4,250 USD / year |
| Best for | Entry Level | Mid-Level Leads | Senior Executives |
YOUR INVESTMENT IS PROTECTED
✓ 7-day money-back guarantee if program doesn't meet your expectations
✓ Annual membership — no long-term contract
✓ Immediate access to all course materials upon enrollment
✓ Corporate invoicing available for company reimbursement
(人材•自己啓発制度対応)
✓ Annual membership — no long-term contract
✓ Immediate access to all course materials upon enrollment
✓ Corporate invoicing available for company reimbursement
(人材•自己啓発制度対応)