Publicity & PR Program
Ask your company about support for joining these professional development programs.
このプログラムのお支払い・ご精算については、人材•自己啓発制度の一環として、人事部にお問い合わせ下さい。
このプログラムのお支払い・ご精算については、人材•自己啓発制度の一環として、人事部にお問い合わせ下さい。
Choose Your Level of Growth.
"Turn Earned Media Strategy Into Work That Moves Coverage"
Narrative Analyst
Cover skills for building narrative literacy: interrogating how a story was framed, whose interests it serves, and what
coverage or public sentiment actually signals.
You will use AI to scan and synthesize media coverage and sentiment into a clear narrative brief.
Commitment:
6–8 weeks, 3–5 hrs / week
(onboarding included upon enrollment)
MODULES
- Narratives & Framing
- Media Landscape Mapping and Research
- Press Materials and Editorial Style
- Audience and Stakeholder Identity
- Deriving the Real Story From a Crisis or Brief
Campaign Producer
Study how campaign narratives can be adapted across press, digital, and live-event channels without losing coherence — the connective work where true media value is generated.
Draft and adapt press and media materials with AI, then apply your editorial judgment to sharpen them.
Commitment:
10–12 weeks, 5–8 hrs/week (includes 4 hours of 1:1 coaching via email / Zoom)
MODULES
- Comms Design Analysis
- Strategy for Earned Media and Influence
- Integrated Comms (Press, Digital, Events)
- Team Management for Campaigns or Crisis
- Portfolio Development Coaching
Publicity Director
Advance your skills in setting direction, carrying reputational risk, and answering for outcomes on high-stakes calls that define an institution’s long-term trust.
Scope scenario planning with AI to gauge reputational risk and crisis response before issues escalate.
Commitment:
12 weeks, 8–12 hours/week (includes 12 hours of 1:1 coaching via email / Zoom)
MODULES
- Comms & Messaging
- Reputation-Strategy Thesis and Portfolio
- Cross-Functional Comms & Corporate
- Defending Reputational and Disclosure Decisions
- Institutional Reputation and Media Trust
Still Need More Details?
Perplexity for Agentic AI & Context Engineering
Our content prepares you to adapt to a rapidly changing world. Self-guided courses are supported with proprietary frameworks powered by Perplexity.
Seamless Integration and Delivery with Notion
Course materials are available through shared templates to structure inputs, unify brainstorming, and facilitate learning pathways all within Notion.
Credentials
Join an expanding cohort of global professionals advancing into the next age of Agentic AI
advising organizations on strategy, brand, and operating practice across Japan / APAC
taught across 20+ years of seminars and workshops at corporations and universities
Corporate invoicing available on request; direct billing by credit card for individuals
Course & Workshop Testimonials
Pietro Fugazzaro |
CEO | NOBOCOThe courses have given me deeper insights into developing my market-entry business in Osaka, as I bridge the gap between Italy and Japan / APAC.
Cecile Izawa
Senior Producer | BIJOUXThe paths showed me new ways to use my fashion and lifestyle network for real business opportunities with partners and audiences abroad and in Japan.
Richard Končol
CRM Exec | Brompton BicycleThe frameworks made it easy to map where I am now and where I’m headed, helping me understand my strengths in my role and how to navigate it.
Joaquin Hernandez
Creative Director | KWKI’ve used what I learned across several learning paths to reposition and transform my business while relocating from Los Angeles to Japan.
Paths at a Glance
Personal onboarding provided for all paths to create your fully customized learning experience.
(2 hours via ZOOM)
(2 hours via ZOOM)
| Feature | Narrative Analyst | Campaign Producer | Publicity Director |
|---|---|---|---|
| Coaching | — | 4 hrs 1-to-1 | 12 hrs 1-to-1 |
| Timeline | 6–8 weeks | 10–12 weeks | 12 weeks (Intensive) |
| Investment | $625 USD / year | $1,550 USD / year | $4,250 USD / year |
| Best for | Entry Level | Mid-Level Leads | Senior Executives |
YOUR INVESTMENT IS PROTECTED
✓ 7-day money-back guarantee if program doesn't meet your expectations
✓ Annual membership — no long-term contract
✓ Immediate access to all course materials upon enrollment
✓ Corporate invoicing available for company reimbursement
(人材•自己啓発制度対応)
✓ Annual membership — no long-term contract
✓ Immediate access to all course materials upon enrollment
✓ Corporate invoicing available for company reimbursement
(人材•自己啓発制度対応)