Concept Design I/O

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Brand Activation with Sannio Wines

Brand Activation with Sannio Wines

ブランディング + チャネルエンゲージメント事例💫

Staying relevant over the years always involves stretching the capabilities of yourself and your team 💯 In our case, that usually means tackling one assignment every year a bit outside our comfort zone 🤔

The opportunity earlier this year was a tasting series for branding and channel engagement on behalf of Sannio Wines 🇮🇹🍷🇮🇹

ブランドアクティベーション + チャネルエンゲージメント 💫

In previous years we were participants ourselves, but who could resist the chance to run a hybrid online / offline event — skirting the edges of a global pandemic — across 4 Days, with 19 Wineries, featuring 38 Wines, and inviting 80+ Participants✌🏾🎯😝

It was an engaging occasion for all, but we would definitely not recommend attempting recruitment while the largest food and beverage trade show is also going on at the same time #FoodEx #Makuhari 😅

Sannio Wine Case Study 🖌

Japan Today Article

Planning & Direction 🎬

Ed Thompson (Concept Design I/O)

Sommelier & Tasting Coordination🥂

Kaori Sakihama (Tire Bouchon)

satsuki sugimoto (Tire Bouchon)

Interpretation 👄

Loris Usai (Cultural & Language Coordination)

Hideaki Mitsuoka (Italian <> Japanese)

Aya Shigefuji (Italian <> Japanese)

Video 📽

Darryl Wharton-Rigby

Tokyo American Club 🇺🇸🗼🇺🇸

kosuke nakajima (Service & Banquet Planning)

And gracious support from many working in and with retail, on-premise and the greater wine industry 🙇🏽‍♂️

Darren MorrishShane BusatoKazuakira (Kazu) Mr. NakajimaYoko MitsuiSadashi SuzukiTerry WhiteJohn FlanaganJohn BorelandPaul SavareseMari MiyataNobumoto MitsuhashiYoshio YahagiKaz ShinagawaAsako SatomiStefano OrondiniDaniel KwintnerYoshihiko AmanoPhilippe Daniel GrauFrédéric Cayuela DipWSET, DWS, CSWFederico FanelliSaori HashimotoPaul GoldsmithMichael RollinsTom KriegshauserAron LewisMaya Simonovska TakahashiGUO YueJonathan DeHart, Reiko Otsuka, Fumie Iwasa & Many More 🌟