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With more than 20 years in Japan, he has built solid experience handling the varied challenges leading multicultural, cross-functional teams at all levels of global organizations, to consistently deliver positive outcomes for corporate initiatives.
He continues to assist both domestic and multi-national corporations in increasing brand awareness through the planning of effective marketing strategies, customer loyalty programs, and lead generation campaigns.
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A realistic outlook for the challenges you face can be developed with SMART (Specific / Measurable / Achievable / Relevant / Time-Bound).
As a goal-setting method, it helps in creating a clear roadmap for achieving your goals and objectives, along with managing scheduling and resources.
The framework establishes goals that are well-planned and easily evaluated. This approach can be further strengthened with the thinking behind the 6Cs of Communication.
S = Specific
- Refine and be very specific with your goals and objectives
M = Measurable
- Establish clear milestones for each stage of progress
A = Achievable
- Determine the necessary steps for the entire project
R = Relevant
- Align elements so they are consistent and connected
T = Time-bound
- Schedule realistic considerations for any challenges or unexpected developments
This style of thinking avoids the difficulties that arise when your objectives are too abstract, over-ambitious or ill-defined for your professional or business challenges. It is another critical thinking tool that works extremely well when developing your SWOT/TOWS.
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